Exclusive: Brits lapped up Pirates of the Caribbean in 3D, says cinema boss

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Comments from analyst Richard Greenfield, who argued that Pirates of the Caribbean: On Stranger Tides' low 3D ticket sales spell the beginning of the end for 3D movies, have been heartily rebuffed by Digital Cinema Media (DCM). You'll probably recognise DCM, whose idents run at the beginning of pretty much any movie shown in the UK's major cinema chains. The company sells cinema advertising with Odeon, Cineworld, Vue, Picturehouse and IMAX cinemas and relies on keeping its finger on

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