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The aftermath of the new Barnes & Noble NOOK being announced has seen the ebook retailer locked in a battery life battle with arch rival Amazon, as the two firms spar over whose ereader lasts longer. Having seen B&N launch the touchscreen NOOK with the claim it would run for up to two months on a single charge, Amazon tweaked its own Kindle battery life estimates to match based on the presumed usage equation: wireless off and 30 minutes of use a day, or half what it had
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